Brand Identity, Visual Design, logo design
MystiGetaway — Travel Agency
Escape, redefined.
MystiGetaway is a travel brand built for couples seeking something beyond the expected curated, exotic destinations paired with exclusive hotel experiences. The concept blends discovery with intimacy, offering journeys that feel both personal and elevated.
I developed the full brand identity from the ground up, including naming, logo design, and a cohesive visual system. The direction balances mystery and modernity using refined typography, atmospheric visuals, and a minimal yet evocative aesthetic to create a sense of intrigue and desire.
Designed to feel both premium and contemporary, the identity positions MystiGetaway as more than a booking service it’s an invitation into hidden experiences, crafted for those who want to travel differently.
Colour palette
The colour palette was chosen to move away from the overly corporate blues and neutral tones often seen within the travel industry. Instead, the combination of vibrant blue, warm orange, and golden yellow creates a more energetic and adventurous personality for the brand.
Combination of blue for trust and travel with warmer tones for excitement, warmth and spontaneity.
Designed to feel instantly familiar yet refined. It draws on recognizable travel cues like the silhouette and motion of an aircraft wing to create immediate association without overcomplicating the concept.
Simplicity and balance were key. The shapes are carefully weighted so the mark feels stable, clean, and easy to read at any size.
The line work avoids harsh corners, creating a smooth, continuous form that reflects a calm, effortless journey. Layered color bands add a sense of movement and progression while keeping the design minimal.
Above logo can contrast with most backdrops. Either black and white or white on black switching the colours around allowing versatility. Full colour logo also works with most coloured backgrounds when used for purpose such as special celebrations or dates used in social media campaigns.
Instagram stories that stick with the brand identity and highlight customer stories and reviews.
