Year: 2022
Type: branding (personal)
Role: Visual Designer
OLYMPA was born from a need to reach outside of the norm. Invoking more 'movement' in active wear compared to other popular brands. Focusing on active wear outside of being 'active' Reaching more than athletes able to cater to everybody no matter type of fit.
Initial concepts
Logo exploration consisted of finding a balance between speed and fun. Taking inspiration from old formula 1 racing products/art deco graphics at the time bringing them back and modernizing them for todays customers.
Final Logo
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Clothing mockups
