Year: 2022
Type: branding (personal)
Role: Visual Designer
OLYMPA emerged from a desire to challenge convention within the activewear space. The brand was built around the idea of movement—not just physical motion, but personal expression, confidence, and individuality. Unlike traditional labels that focus solely on athletic performance, OLYMPA aims to blur the boundaries between activity and everyday life. The identity embraces inclusivity, designing for all bodies, lifestyles, and levels of movement. Whether worn during training, social moments, or simply going about the day, OLYMPA seeks to empower everyone—not just athletes—to feel comfortable, confident, and uniquely themselves.
Initial concepts
Logo exploration consisted of finding a balance between speed and fun. Taking inspiration from old formula 1 racing products/art deco graphics at the time bringing them back and modernizing them for todays audience.
Final Logo
The final Olympa logo visually reinforces the brand’s mission to move beyond conventional activewear and speak to a broader lifestyle.
The sweeping shapes were made to suggests motion, speed and flow — echoing Olympa’s belief that movement is more than athletic performance. It reflects the idea that activity lives in everyday life, not just in sport.
Using bold, minimal design focused on contemporary and confident branding style. Clean geometry allows it to stand out across clothing, digital platforms, and accessories, ensuring instant recognition even at small sizes.
Reaffirming that Olympa is a brand built around movement, self-expression, and inclusivity — activewear that extends beyond activity itself.
Clothing mockups
